Icecube Digital
Icecube Digital is a group of professional web designers, developers, and strategists who identify problems and provide a unique solution
Icecube Digital is a group of professional web designers, developers, and strategists who identify problems and provide a unique solution
Seo Case Study: Step By Step Process Icecube Digital Used To Recover From Google Medic Update Penalty And Boost 110% In Organic Revenue
Respirator Shop is one of the most trusted suppliers of exceptional quality respiratory protection equipment such as disposable dust masks and reusable dust masks that protect your workers from the aggravation of heart and lung disease
Visit: https://www.respiratorshop.co.uk/
Our client sought assistance in migrating from Magento 1 to Magento 2 to capitalize on advanced features. Post-migration, they faced a significant setback due to the Google Medic update in August 2018, resulting in a decline in organic traffic and sales. As an SEO company, we conducted a thorough analysis, presenting factual insights to pinpoint the issues. Despite the site's past success until July 2018, the challenge was to swiftly restore and enhance organic traffic within a tight timeframe.
Keyword Analysis: Identified high-value keywords, addressing challenges in ranking for competitive terms.
Technical Analysis: Resolved crawling issues, fixed URL duplication, and optimized site structure, enhancing overall performance.
Landing Pages: Created effective landing pages through competitor analysis to drive targeted traffic.
Onpage Optimization: Optimized meta tags, content, and resolved keyword cannibalization, improving CTR.
Skyscraper Technique: Developed in-depth content based on competitor blog topics, achieving top rankings for key keywords.
Blog Optimization: Established a blog with key features, facilitating content marketing and audience engagement.
GTM & Ecommerce Tracking: Set up Google Tag Manager for analytics and tracking, enhancing decision-making capabilities.
Backlink Strategy: Acquired high-quality backlinks from competitor analysis, boosting domain authority and organic sales.
Consistent execution of this proven SEO strategy led to significant improvements in keyword rankings, organic traffic, and e-commerce sales for Respirator Shop.
