Burroh

In response to the demand for comprehensive marketing insights and predictive analysis, MESMR Labs has developed the groundbreaking BURROH platform - a Web3 solution tailored to the unique needs of CMOs and marketing agencies. In terms of technology, client wanted a tool that combination of blockchain and artificial intelligence technology. To give businesses the ability to make well-informed and strategic decisions we had to think about how businesses ask questions, receive data in innovative ways, and predict where competitors are going next. The most important thing for them was market trends. They needed to know what they are today in order to make decisions that will benefit them tomorrow.

Codiste successfully delivered BURROH - a revolutionary Web3 platform designed to empower CMOs and marketers with advanced capabilities in data analysis, visualisation, and predictive analysis. Our blockchain and AI experts used a powerful tool that unlocks unprecedented marketing insights and enables informed decision-making. This web3 platform helps client by simplifying the process of transitioning from Web2 to Web3, streamlining campaign management, and facilitating highly targeted marketing strategies.

• Unprecedented Marketing Insights: BURROH equips CMOs and marketing agencies with unprecedented marketing insights, enabling them to craft highly targeted campaigns based on wallet affinity and comprehensive data analysis. This not only enhances campaign effectiveness but also deepens their understanding of consumer behaviour.
• AI-Driven Predictive Analysis: With BURROH's AI-powered predictive analysis capabilities, marketers gain a significant competitive edge. By effortlessly accessing real-time data and cross-referencing it with first-party user data, they can make precise and data-driven decisions - ultimately leading to optimised campaign strategies and superior brand performance.
• Web2 to Web3 Integration: BURROH simplifies the transition from Web2 to Web3 for marketing agencies. Its seamless integration with Web2 platforms streamlines campaign management while allowing for the creation of custom target sets. This enhances competitive analysis, benchmarking, and activation targeting - making it easier than ever to bridge traditional and Web3 marketing approaches.

• Data Analysis & Visualization (Wallet Affinity Insights): BURROH revolutionises marketing campaigns through its state-of-the-art machine learning-based platform. By utilising wallet affinity towards brands, marketers can tailor highly targeted advertising and NFT Airdrop campaigns. Gain deep insights into consumer behaviour, track the performance of commercial brand campaigns, and analyse NFT brand releases through comprehensive wallet analysis - empowering marketers to make data-driven decisions.

• AI-Powered Predictive Analysis (NLP Engine Integration): The NLP engine integrated into BURROH empowers marketers to access real-time data and cross-reference it with their first-party user data via social platform token-gated connections. This enables marketers to efficiently analyse brand and sector-specific performance, gaining valuable comparative insights that facilitate strategic decision-making and campaign optimization.

• Cross Web Campaign Management (Web2 to Web3 Integration): BURROH seamlessly integrates with Web2 content marketing platforms, simplifying the process of bridging campaigns to the Web3 ecosystem. Marketers can leverage pre-built analytical engines or customise them to create target sets based on brands, regions, wallets, and demographic criteria for competitive analysis, benchmarking, activation targeting, and more. Additionally, BURROH facilitates the airdrop of targeted rewards, digital collectibles, and promotional materials to pre-selected, profiled wallets.