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Bluebash LLC

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RAW WINE

Description

RAW WINE is the largest community of growers, producers, and lovers of low-intervention organic, biodynamic, and natural wines. Raw wine is a great platform for the Growers & Makers to advertise their wines, for Importers & Distributors & Bars and Restaurants to connect with each other to buy and sell the wines further.

RAW WINE is responsible for selling the wines on the behalf of their Growers & Makers. RAW WINE organizes the FAIRS and RAW WINE weeks in different parts of the world where local Growers & Makers, Importers & Distributors and Bars & Restaurants can join through events.

Challenge

As per the initial challenge, the client was looking for an experienced RoR development house who they can rely on and can take the charge of the project, solve the blockers, provide guidance, provide technical approach on the scalability and on important pending features which was yet to be released on priority.

The client had a list of important features which needed to be discussed, planned and released for their different types of users so that processes can be fully automated and users can have the best user experience over the website.

Solutions

We worked on a problem where users who once subscribed for the newsletters, were not able to manage their newsletter preferences. We gave all types of users whether registered user or guest user to manage the newsletter subscription from their account page using Klaviyo as a service. We customized the flow of the Klaviyo so that the client will have the user flow they were expecting.

RAW WINE week is a powerful Marketing tool for their users to promote their events through the RAW WINE week page. Different types of users can have an ability to create events based on the weeks created by Admin. In detail, RAW WINE week is a collection of weeks which will be organized by RAW WINE in different regions of the world and Users (local Growers & Makers, Bars & Restaurants and Importers & Distributors) can create an event based on their locality.

Impact

All the events can be created hassle free by Users (local Growers & Makers, Bars & Restaurants and Importers & Distributors) from their account directly by filling in a few details about their event dates (Can be multiple). event location, participants, ticket booking (if applicable) wines they will showcase, etc. Once the event is created, users can publish them or edit them as per their requirements. Once it's published by a user, it will be visible to other users on the RAW WINE week page and users can easily visit the venue location with the help of Google maps.

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Expertise Web Design Web Development

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