Web Design for Insurance Company

The existing website of The Retail Mutual was outdated and not user-friendly. The navigation was cumbersome, leading to high bounce rates and low conversion rates. Visitors often abandoned quote forms midway due to the tedious and confusing process. Additionally, the website lacked mobile responsiveness, which further hindered user experience in an increasingly mobile-first world.

Bird Marketing took on the challenge of redesigning The Retail Mutual’s website. They conducted thorough research to understand the brand and its target audience. The new design was developed to be modern, clean, and visually appealing while maintaining the brand’s identity. Key features included:

• Streamlined Navigation: Simplified and intuitive navigation to help users find information quickly and easily.
• Responsive Design: Ensuring the website was fully optimized for mobile devices, enhancing accessibility.
• Enhanced Forms: Revamped quote forms with a user-friendly interface to reduce abandonment rates.
• SEO Optimization: Implementation of best SEO practices to increase organic traffic.
• Content Management System (CMS): Integration of a CMS to allow The Retail Mutual team to easily update and manage content.

The redesign had a substantial positive impact on The Retail Mutual’s online presence and performance. The key outcomes included:

• Increase in Organic Traffic: A 189% rise in organic traffic, indicating improved visibility and reach.
• Higher Conversion Rates: A 237% increase in conversions, showcasing the effectiveness of the new design in engaging users and facilitating their journey.
• Improved User Experience: Enhanced user satisfaction due to the more intuitive and mobile-friendly design.
• Brand Perception: A refreshed online presence that better represents The Retail Mutual’s commitment to serving its members.

The successful collaboration with Bird Marketing not only met but exceeded The Retail Mutual’s expectations, setting a new standard for their digital engagement.