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Hanooot-Iraq’s Premier Online Marketplace

Description

Hanooot, a well-established eCommerce company, encountered significant difficulties with its current online platform. Hanooot approached AddWeb with a specific goal: to create a powerful and feature-packed eCommerce website and a mobile app to boost their online presence, improve user experience, and stimulate business growth.

Challenge

  1. Suboptimal Website Performance: The existing eCommerce website failed to meet performance expectations, leading to slow loading times, frequent crashes, and poor user experience.
  2. Lack of Feature Richness: Hanooot’s previous platform lacked essential features and functionalities for a seamless online shopping experience. This deficiency limited their ability to compete effectively in the competitive eCommerce landscape.
  3. Unsatisfactory User Interface and Experience: Users encountered usability issues and navigational challenges on the website, resulting in reduced customer engagement and lower conversion rates.
  • Ineffective Technical Support: Hanooot experienced difficulties obtaining timely and reliable technical support from their previous tech team, hampering their ability to resolve issues promptly and maintain operational continuity.

Solutions

Our solution for Hanooot entailed thoroughly upgrading its digital ecosystem to address its evolving business needs and enhance user experience. A key aspect of our approach was enhancing Hanooot’s mobile application using React Native, ensuring a smooth and responsive interface on Android and iOS platforms. This upgrade boosted user engagement, streamlined transactions, and elevated customer satisfaction.


Impact

Our partnership with Hanooot produced outstanding results that significantly strengthened their eCommerce capabilities. By migrating to MongoDB and creating robust APIs, we enhanced their operational agility and scalability, enabling their team to innovate rapidly. Our solution boosted their digital presence and solidified their market leadership by providing a superior shopping experience to customers throughout Iraq. Consequently, Hanooot experienced higher customer satisfaction, improved conversion rates, and greater brand loyalty, positioning them for ongoing growth and success in the competitive eCommerce sector.

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Expertise E-Commerce Development